While maximum likes for quirky user responses can win vouchers from BookMyShow, the grand prize is return tickets to Singapore for a couple! They finally got an actor to play against her, stationed behind the camera, so her actions didn’t look staged. This will alert our moderators to take action. Fans can communicate with their favourite characters — Ken and Asha through Twitter. Tweets by them included promotion of their film and campaign which was created by DBS. Those conversations landed him the mandate for the second season of the campaign, originally conceived by 4nought4, the digital arm of Cartwheel.
People got to know how they can fulfil their dreams and leverage the services offered by DBS easily. Was the result worth the hard work? Chilli Paneer is a short Digital Ad Film which has been launched in 2 parts till now. Fans need to compel them to come to their city. The interactivity is designed such that anytime during the film, a viewer can change its course. This was supported and promoted on Social Media channels -Facebook and Twitter.
Combination of storytelling and technology created a good brand building for DBS. Ken and Asha are foodies and they have opened 2 restaurants. They can then share their experience with their friends through Facebook and Twitter sharing buttons, and find out whose personality type matches with theirs.
DBS’s Chilli Paneer campaign: Was the result worth the hard work?
This helped a lot in building brand awareness for DBS Bank. Those conversations landed him the mandate for the second season of the campaign, originally conceived by 4nought4, the digital arm of Cartwheel. Your Comment Cancel Reply Your email address will not be published. Games and contest were related to the situations and decision which was associated with Ken and Asha.
People following the episodes need to help Ken and Asha in making the right decision in those situation keeping themselves in place of these two characters. The first cut ran 14 minutes. This campaign was supported with an active participation on Facebook and Twitter. The film witnessed over 1. Find this comment offensive? This will alert our moderators to take action. Tweets by them included promotion of their film and campaign which was created by DBS.
Foul language Slanderous Inciting hatred against a certain community Others. Will be displayed Will not be displayed Will be displayed. The interactivity is designed such that anytime during the film, a viewer can change its course. To increase the fan following and keep them connected with the story, this campaign included exciting games and contests.
Thus the film has 8 possibilities to the story. I went off to sleep one night and he wrote everything himself. Gupta says, “The virtual world is often where people are really who they are. BE goes behind the scenes of this mammoth enterprise.
Since the viewer was the surrogate for Ken, cameraman Mitesh Mirchandani was strapped with a heavy rig for several hours a day. This was supported and promoted on Social Media channels -Facebook and Twitter. The campaign is supported by dedicated social media pages on Facebook and Twitter.
Pops says laughing, “I realised I’d be standing in front of all the people who I have criticised and be killed by them panwer of the length. Additionally, the website features the film, fulll, season 1 episodes and a contest where participants need to take part in the Friday contests on the Facebook and Twitter pages of Chilli Paneer.
Though there geographies, language, habits, etc. Through the second season, brand awareness remained panfer main goal. He says, “The approach of the first series was a love story of two people, not teenagers but working adults.
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Ken belongs to Singapore and Asha is from Mumbai. Facebook page of Chilli Paneer 2 ask the fans to invite Ken and Asha to their cities and help them find out best place for their 3rd restaurant. Two seasons, 8 possible conclusions to an ad film and more unlearning than learning is what went into DBS’s online-led Chilli Paneer campaign. DBS ensured that people get to know the present story of Ken and Asha along with the awareness about the bank with fun games.
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But here, Chilli Paneer is not a dish, it is a title of a film on love story of two people from two different geographies- Ken and Asha. And actress Tilottama Shome was expected to speak directly to the camera, one of the first things actors are told not to do. Choose your reason below and click on the Report button. To sum up, Chilli Paneer Season 2 can be called as an ambitious digital led campaign for the new age ambitious consumer who needs smart banking on the go.
Fans can communicate with their favourite characters — Ken and Asha through Twitter. They’d be able to influence the narrative at critical moments deciding whether the couple chose work or love leading up to eight possible outcomes.
As the video unfolds, viewers can create their own story by making choices during the course of the film! But then, the film was easier said than done. Purpose behind rolling out the campaign for this movie was to rull with the customers and make them aware about the brand, basically, building brand awareness among the people.
DBS’s Chilli Paneer campaign: Was the result worth the hard work? – The Economic Times
Pops says, “I didn’t know if it was possible but committed to it like Bill Gates did with Windows and told my team, ‘you guys figure it out. The new series would allow the viewer to play the character of Ken, from a first person perspective: Rather than insisting the audience to watch their film, they share new recipe ideas and suggestions on food.
The social sharing feature coupled with the contests and relevant prizes adds on to the user interactivity feature. DBS was very much succeeded in achieving its aim as it was not too popular on Social Networking Sites.
D Ramki, founder, Cartwheel says, “We conceived it on the lines of appointment viewing: Get instant notifications from Economic Times Allow Not now You can switch off notifications anytime using browser settings.